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Madix » Sales Assistance » Authorized Service Centers » MyMadix » Madix Certified Quality » Install Help »PRODUCTS DISPLAY FIXTURES Maxi Line Shelves & Accessories @Front Roller Shelves Tube Line Freestanding Counters STORAGE FIXTURES Heavy-duty Systems Pallet Rack Wide Span Storage Shelving Pharmacy Maxi Rack LIGHTING & SIGNAGE ElectricalSignage Lighting LEDge Light Gen 4 LEDge Light Versa LEDge Light Box BEAM 4 SPECIALTY FIXTURES Luxe VESTA© Queuing Systems Fitting Rooms Apparel Racks Cooler Shelves COOLER SYSTEMS NEXGEN 4 & 5 Door NEXGEN Mobile EXPLORE Catalogs View and download Madix catalogs and literature. Revit & CAD Models View and download 2D and 3D models for store planning. ASYs View and download assembly instructions for fixture installation. Finishes View finish samples and download the brochure. WHITE PAPERS CURVES: A Fresh "Angle" for Brick and Mortar The Six Biggest Mistakes Retailers Make Deploying "Buy Online, Pick Up in Store" End Caps Exposed: The Best Tips for the Most Impressions (and Sales) 10 Ways to Lift Front-End Sales 10 Ways to Lift Center Store Sales View more white papers » LATEST Madix Certified Quality SEGMENTS Apparel or Shoes Automotive or Marine Convenience or Liquor Discount Stores Electronics Gifts or Novelties Hardware or Home Improvement Health & Beauty House or Kitchenware Internet or Mail-Order Music, Book, Video Office, Crafts, Party or Educational Supplies Pets, Animal, or Farm Supplies Sporting Goods & Athletic Wear Supercenters Supermarkets Toys & Games Wholesale Clubs View Online Product Catalog »Search Our Online Product Catalog » Open Menu Search Our Online Product Catalog » Products Display Maxi Line Shelves & Accessories @Front Roller Shelves Tube Line Freestanding Counters Specialty Fixtures Luxe VESTA® Queuing Systems Fitting Rooms Apparel Racks Store Heavy-Duty Systems Wide Span Pallet Rack Storage Shelving Pharmacy Maxi Rack Promote Electrical, Lighting, & SignageSignage Lighting LEDge Light LEDge Light Versa LEDge Light Box BEAM 4 Specialty Luxe VESTA© Queuing Systems Fitting Rooms Apparel Racks Cooler Shelves Cooler Systems NEXGEN Cooler Systems Segments Apparel/Shoes Auto/Marine C-Stores Discount Stores Electronics Gifts/Novelties Hardware Health/Beauty House/Kitchen Internet or Mail-Order Music/Book/Video Office/Crafts Pets/Animal Sporting Goods Supercenters Supermarkets Toys/Games Wholesale Explore BOPIS Center Store Front End Catalogs ASYs CAD/REVIT Models Finishes MyMadix Contact Authorized Service Centers Madix Certified Quality Install Videos Watch Live! Madix’s Annual Truck Drawing - Dec. 8th at 9 A.M. CST Let’s Go! »Our Purpose VALUING PEOPLE SO THEY FEEL SAFE, INSPIRED, AND FULFILLED. "My name is Chelsea and I’ve been at Madix for three years now." Check out our latest Employee Spotlight video. Who We Are Madix is a company about people—our employees, our clients, and our community. Our reputation as an innovative leader in the store-fixture industry is a product of the hard work and dedication of our team members. Learn more about Madix » What We Do We create store fixtures for the innovative store designer. How We Innovate Madix claims a rich history of technological innovation honed from extensive field research, cutting edge product development, and world-class delivery and installation solutions. Computer-automated order processing and manufacturing tracking systems control product costs and ensure quality control and speed of delivery. Learn How Madix Innovates » What Brings You Here Today? Dress Up the Sales Floor Gondola & Wall Fixtures » Freestanding Displays » Fitting Rooms » Merchandisers » Increase Backroom Efficiency Heavy-Duty Systems » Racking & Wide Span » Storage Shelving » Light Up Your Display LED Shelf Lighting » LED Signage » Print Signage Displays » Signage Accessories » Innovative Queuing Solutions Retail Queuing » Luxe Queuing » BOPIS Solutions » Shelving Options @Front Roller Shelves » Bullnose & Round Shelves » Standard & Heavy-Duty Shelving » Specialty & Custom Apparel & Softgoods Fixtures » Custom Fixtures » Lock-Up Fixtures » Did You Know? Studies have shown that the human brain is inclined to favor curves over angles due to a number of factors, both innate and learned, including our tendency to associate sharp angles with danger, as well as the predominance of curved, flowing lines in nature. For example, the amygdala (the area of the brain responsible for processing emotions such as fear, anxiety, and aggression) shows significantly more activation for sharp-angled objects compared with their curved counterparts” (Bar and Neta, Visual Elements”). On the other hand, the anterior cingulate cortex, which is involved in higher-level functions such as attention allocation and emotional experiences, has shown more reaction towards curved forms. There also seems to be a higher approach response to curves, with the implication that shoppers might unconsciously be more willing to approach a curved shelf over an angular one. Learn more about how curved shopper tools can influence customer purchasing decisions. 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